A Brief Overview

This position develops and implements marketing and communications strategies and plans that promote and profile the Isabel performance series and other events and programs hosted at The Isabel, including the profile of The Isabel. This position performs market research, reviews analytics, and recommends changes accordingly. This position manages the organization's customer relationship management (CRM) direct response subscription and single ticket strategy and campaigns, publicity communications efforts, and oversees box office, website, and social media activities. This role oversees the daily box office operations, management of the ticketing system Spektrix and season set up. This role has supervisory responsibility of the Box Office Coordinator, as well as casual box office employees. This position is responsible for setting revenue and expense targets for marketing activities and setting and managing subscription and single ticket revenue and expense budgets. This position also manages ongoing marketing and communications projects.

This position develops and implements communications strategies and plans that promote and profile events and programs. This position performs market research, reviews analytics, and recommends changes accordingly. This position also manages ongoing marketing and communications projects.

What you will do

• • Creates, implements and regularly updates communications, marketing and advertising plans that promote and profile events and programs.

• • Provides input to assist staff with the development and implementation of communication plans and marketing strategies.

• • Manages and executes communications and marketing projects.

• • Performs qualitative and quantitative market research, including leading focus groups, assessing analytics, reviewing feedback and data, and recommending approaches.

• • Writes articles, social media content, releases, briefing notes, speaking notes, key messages, Q&As, fact sheets, video content, and other materials.

• • Organizes annual media buys and advertising schedules. Investigates and recommends new advertising opportunities.

• • Organizes event/facility photography and video production.

• • Develops suitable performance analytics for communications activities.

• • Monitors content and links to the website.

• • Organizes electronic communications with external groups.

• • Provides support for issues and crisis management responses.

• Other duties as required in support of the department and/or unit.

Required Education

• • Four-Year Bachelor Degree or equivalent. In addition, requires trade certification, qualification, or on-going learning to remain ahead of changes in technology or emerging fields.
    • in marketing preferred. and

• • in performing arts preferred. and

Required Experience

• • More than 3 years and up to and including 5 years of experience.
    • Experience developing and managing marketing plans considered an asset.

• • • Experience in financial planning and analysis practices considered an asset (e.g., forecasting, modelling, etc.).

• • • Experience in managing/developing strategic communication plans considered an asset.

• • • Experience with software and web technologies considered an asset (e.g., ServiceNow, Customer Relationship Management (CRM), other software packaging, etc.).

• • • Experience developing, coordinating and producing promotional and marketing material considered an asset.

• • • Experience in planning and/or managing projects considered an asset.

• • Knowledge of pricing structures and techniques considered an asset.

Consideration may be given to an equivalent combination of education and experience.

Job Knowledge and Requirements

• • Knowledge of concepts and principles in a specialist field that is typically acquired through a combination of advanced professional or academic qualifications and/or substantial work experience.

• • Provide effective consultation and advice on non-straightforward and/or complex issues.

• • Interaction with others requires interpersonal skills and the ability to understand and influence.

• • Adapt messages to meet the different needs of different audiences.

• • Builds relationships, trust and credibility.

• • Prioritize and distribute work to deliver objectives on time and to the highest standard.

• • Identify in advance when the intended results may not be achieved and develops a plan to address the gaps.

• • Actively participate in project team meetings and develop individual and unit project plans.

• • Lead procedural or technological change within a unit.

• • Identify opportunities to improve the effectiveness and efficiency of work processes.

• • Seek information and input to fully understand the cause of problems.

• • Appropriately assesses risks before making a decision.

• • Contribute to the creation and evaluation of possible solutions.

• • Take action to remove obstacles and address problems before they impact performance and results.

• • Apply equity, diversity, accessibility, inclusion and Indigenization considerations to decision making and planning.

• Promote a work environment that is free from sexual violence, harassment and discrimination, and the ability to show empathy for those who have experienced trauma.